If a vendor pays for the workshop, are you just steering us to whoever pays?+
No. Whoever funds an engagement, the agency's priorities set the agenda. Every vendor in the space will gladly cover the cost of the workshop if they are selected.
How much of our team's time does it take? We're extremely busy.+
Most agencies want to continuously build competitive differentiation and bring capabilities to clients no other agency can offer. In that case, the time is well-spent.
What if we don't pick any of the vendors? Do we owe you?+
Nope. It's our job to bring you vendors that are genuinely innovative and solve agency and client problems in a way you hadn't thought about. If none are a fit, we don't deserve to be paid.
Where does this fit with our existing vendors and procurement?+
Completely your choice. We can be as hands-on or hands-off as you want. We want you to get the best deal, relationships, and intelligence, and we'll do that work if you'd like us to.
Does this replace our people?+
The opposite. We build the capability inside your team. Your staff learns the method and runs it themselves.
How do you build competitive differentiation?+
Several ways. Sometimes it's co-innovation with a vendor where you get an exclusivity period. Sometimes it's a combination of vendors, data, and placements no other agency is offering. In the end, you need to feel highly confident in the value of the differentiation.
