How differentiated is my agency? (Really.)

A quick quiz and a path to true differentiation beyond price and relationship.

Assess yourself.

We're confident in pricing negotiations. We don't feel part of the race to the bottom.

Not at all

12345

Completely

We can routinely win pitches on our offering alone, even with no prior relationship to the brand.

Not at all

12345

Completely

Our team consistently innovates to better differentiate our offering.

Not at all

12345

Completely

The vendor ecosystem is clearly more of an advantage for us than a nuisance.

Not at all

12345

Completely

We do this by teaching your team to bend the vendor ecosystem to your advantage.

See the before and after by pulling the handle below.

How this works at most agenciesOur approach

Ignore or delete the inbound. At best, a polite “sure, send some time.”
The vendor tells their story, their way.
If something stands out, maybe a test.
If it works, your client's money flows to the vendor.

You set the terms before the meeting is even booked.
“What are the smartest agencies like us using your product for?”
You leave with market intelligence and a differentiated idea.
You build a capability clients love, often on the vendor's dime.

←→

‹›

A true (and not atypical) outcome

An agency was spending mid-six figures on its data warehouse and BI tools. We connected them with a vendor that cut their data warehouse expense in half, added natural language/LLM querying to their BI across the entire agency, and freed up one FTE from maintaining the data warehouse, all for the cost of that one FTE.

This was a major factor in how
I grew Goodway Group.

Jay Friedman

Co-Founder, CartographAI · ex-CEO, Goodway Group

No client pushed us harder. None made us better.

- [Name, Title, Company]

Jay turned co-innovation into wins for his agency, and ultimately for us.

- [Name, Title, Company]

I quickly learned that with Jay, our pitch playbook went out the window in the first minute. He ran the pitch, but to both of our advantage.

- [Name, Title, Company]

I realized quickly I needed more senior, smarter people in the room when talking to Jay.

- [Name, Title, Company]

Vendor voices — placeholder quotes and names, to be replaced with real attributions.

Put your own numbers on it (we don't store any of this data.)

Pitches per year Average account size ($/yr) Current win rate (%)

Annual incremental revenue

at +5 points of win rate

$400,000

at +10 points of win rate

$800,000

How differentiated is my agency? (Really.)

Most agencies treat the vendor swarm as noise. We help you turn it into a revenue driver.

We do this by teaching your team to bend the vendor ecosystem to your advantage.

This was a major factor in how
I grew Goodway Group.

Put your own numbers on it (we don't store any of this data.)

Here's how to get started:

How differentiated is my agency? (Really.)

Most agencies treat the vendor swarm as noise. We help you turn it into a revenue driver.

We do this by teaching your team to bend the vendor ecosystem to your advantage.

This was a major factor in howI grew Goodway Group.

Put your own numbers on it (we don't store any of this data.)

Here's how to get started:

This was a major factor in how
I grew Goodway Group.